I have been a long standing fan of Publix packaging. It's modern, playful, and most importantly uncluttered. I think they have an advantage here; marketing typically just can't help themselves. They need to throw in everything but the kitchen sink to "grab your attention" or what i like to call: an assault on the eyes. While looking for images of said packaging (sadly, I no longer live near a Publix)... I discovered there's a fan site for Publix packaging! Who knew?
Anyway, I think Whole Foods is a follower rather than a leader in this case... but still, I'm digging the 365 bread. That wheat is purdy, no?
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