
Heard about this through the grapevine, then confirmed via Gizmodo. Brilliant idea! They are not only saving the resources used to make the paint itself, but also the energy used to remove it during the recycling process. I know it seems like a small thing to eliminate just the paint... but considering that 25 billion cans of the stuff is sold every year, I would say it is definitely a step in the right direction. As an added benefit, this can is waaaaaay prettier than the traditional one (and my opinion gets weighted, at least a little, because I have an Industrial Design background... and because I said so).
And hey, Coca-Cola, if you're listening... if you're really committed to reducing your impact on the environment, try manufacturing a home fountain (well, one that costs less than $400 please). I've considered getting a SodaStream and stirring in the syrup as a cheaper alternative- but your average Joe isn't going to spend that kind of effort to reduce waste... so get on that. Still, thank you for the new and improved cans. I hope others follow in your footsteps.